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It began as a blog on Slate.com in October 2007 about politics, sex and culture. A few women blogging about popular topics like Sarah Palin’s run for vice president and Elliot Spitzer’s resignation after soliciting prostitutes. More started to visit the site. It was a great time to be a blogger. The name of the group blog XX Factor, referred to the pair of x chromosomes of females. According to the New York Times “it was consistently ranked number one on Slate.coms site.
Slate now says the group blog had a million visitors. The popular site has found a particular niche audience. Hence the proposal from a few of its female bloggers to turn the blogs into a full- fledged site. Three of the bloggers are now co-editors. It’s refreshing to know that 40% of the sites audience is male. I truly believe that journalists and newspaper publishers will survive only if they provide quality for a niche audience. That is what the internet site Double X has done successfully.
